ODRŽAN TRODNEVNI TREĆI MODUL OBUKE ZA DIGITALNI MARKETING NA TEMU MARKETINGA SADRŽAJA U PODGORICI
Udruženje mladih sa hendikepom Crne Gore (UMHCG) u saradnji s Opštinom Kotor i firmom MAMM DOO iz Nikšića, u periodu od 18. do 20. decembra 2024, u Naučno – tehnološkom parku Crne Gore u Podgorici, organizovalo je posljednji od tri modula obuke u oblasti digitalnog marketinga na temu Marketing sadržaja.
Nakon usvajanja znanja i sticanja vještina iz Strategije digitalnog marketinga i Marketinga na društvenim mrežama, što je bila tema prvog i drugog modula, naših 25 polaznika/ca iz Podgorice, Nikšića, Bara, Bijelog Polja i Petnjice, imalo je priliku da dodatno nadogradi svoje vještine i znanje kroz treći modul na temu Marketingsadržaja. U okviru ovog modula, učesnici/e su imali/e priliku da primijene naučene tehnike u praksi, analiziraju konkretne primjere iz stvarnog svijeta i razvijaju vlastite strategije za digitalnu promociju. Kroz rad na stvaranju originalnog i relevantnog sadržaja, učesnici/e su se upoznali sa različitim alatima i tehnikama koje im omogućavaju da efikasno komuniciraju s ciljanom publikom, poboljšaju online prisutnost svojih brendova i postignu bolje rezultate na tržištu.
Tokom sva tri dana obuke, učesnici/e su imali/e priliku da se upoznaju s primjerima dobre prakse, kao i da podijele svoja lična iskustva, što je značajno doprijenijelo dubljem razumijevanju teorijskih koncepata.
Trenerica na obuci je bila Anđela Đokić, dugogodišnja edukatorka u oblasti digitalnog marketinga za male i srednje biznise i direktorica firme MAMM iz Nikšića, i jedna je od predstavnica crnogorskog tima na DI-MARC projektu.
U ime UMHCG, koordinatorka projekta Aleksandra Pavićević obratila se polaznicima/ama i izjavila da je raduje što je stvorena pozitivna atmosfera i snažna veza među učesnicima/ama, što je omogućilo izgradnju zajednice i prostora za razmjenu iskustava i međusobnu podršku.
„Kao što ste naučili tokom ove obuke, digitalni marketing nije samo o tehničkim vještinama, već i o povezivanju s ljudima i zajednicom. Nadam se da ćete i dalje razmjenjivati iskustva, pružati podršku jedni drugima i graditi mreže koje će vam pomoći da rastete i uspijete. Želim vam mnogo kreativnosti u daljem radu i vjerujem da ćete, zajedno s trenericom Anđelom, nastaviti istraživati nove trendove i prilike u ovoj dinamičnoj industriji. Neka vam svaki izazov bude nova prilika za rast“, poručila je Pavićević.
Aktivnost je dio projekta u okviru projekta Osnaživanje osoba sa fizičkim invaliditetom za rad na daljinu kroz unaprjeđenje digitalnih marketing kompetencija (Digital Marketing Capacity Building – Empowering Persons with Physical Disabilities for Remote Work – DI MARC) čiji je koordinator i nosilac – Institut ekonomskih nauka iz Beograda, a partnere čine ustanove, kompanije i nevladine organizacije iz Crne Gore, Srbije i Hrvatske.
A THREE-DAY THIRD TRAINING MODULE FOR DIGITAL MARKETING ON THE TOPIC OF CONTENT MARKETING WAS HELD IN PODGORICA
The Association of Youth with Disabilities of Montenegro (AYDM) in cooperation with the Municipality of Kotor and the company MAMM DOO from Nikšić, in the period from December 18th to 20th 2024, in the Science and Technology Park of Montenegro in Podgorica, organized the last of three training modules in areas of digital marketing on the subject of Content Marketing.
After acquiring knowledge and skills from Digital Marketing Strategy and Marketing on Social Networks, which was the topic of the first and second modules, our 25 participants from Podgorica, Nikšić, Bar, Bijelo Polje and Petnjica had the opportunity to further upgrade their skills and knowledge through the third module on Marketing Content. Within this module, the participants had the opportunity to apply the learned techniques in practice, analyze concrete examples from the real world and develop their own strategies for digital promotion. Through work on creating original and relevant content, the participants were introduced to various tools and techniques that allow them to effectively communicate with the target audience, improve the online presence of their brands and achieve better results on the market.
During all three days of the training, the participants had the opportunity to familiarize themselves with examples of good practice, as well as to share their personal experiences, which significantly contributed to a deeper understanding of theoretical concepts.
The trainer at the training was Anđela Đokić, a long-time educator in the field of digital marketing for small and medium-sized businesses and director of the company MAMM from Nikšić, and one of the representatives of the Montenegrin team on the DI-MARC project.
On behalf of AYDM, the project coordinator Aleksandra Pavićević addressed the participants and stated that she was happy that a positive atmosphere and a strong bond had been created between the participants, which enabled the building of a community and a space for sharing experiences and mutual support.
“As you've learned during this training, digital marketing is not just about technical skills, it's about connecting with people and the community. I hope you will continue to share experiences, support each other and build networks that will help you grow and succeed. I wish you a lot of creativity in your future work and I believe that, together with the trainer Anđela, you will continue to explore new trends and opportunities in this dynamic industry. Let every challenge be a new opportunity for you to grow," said Pavićević.
The activity is part of a project within the project Empowering Persons with Physical Disabilities for Remote Work through the Improvement of Digital Marketing Competencies (Digital Marketing Capacity Building - Empowering Persons with Physical Disabilities for Remote Work - DI MARC) whose coordinator and holder is the Institute of Economic Sciences from Belgrade, and the partners are institutions, companies and non-governmental organizations from Montenegro, Serbia and Croatia.
